1992 -1993: Melody is coming back

In early 1992 at the Midem fair in Cannes the Discomagic company made a statement: melody is coming back! After 4 years of house and piano house orientated music it was time to go back to the roots of Italo Disco: melody and melody. All over Europe you could hear new sounds, dance music with vocalists and sometimes rappers. Groups from Sweden, Belgium, Holland and Germany led the way into this new musical direction. Breakthrough came with the Dutch/Belgium group 2 Unlimited. They had massive success all over the world with a new kind of music that was also copied by the Italian producers and record labels. Roberto Zanetti made the change with his DWA record label, the Time label (not Time Records!) adopted the Euro sound, Discomagic changed style with Eurodance releases on the Discomagic label and Out Records, X-Energy came with new people and new artists. Because of the popularity of groups like 2 Unlimited, Culture Beat and Snap the Italians saw new possibilities to make money. The new musical direction also led to the return of famous producers of the 80s. As mentioned in the previous chapter the music from record labels like Italian Style Productions also brought more and more melodies in their songs. Just like in the early 80s there were a lot of young Italian DJ's, musicians and producers who jumped on the bandwagon. The House music wave made the music style much more basic and it was possible to create music in a simple studio. Musical gear evolved again and the computer was introduced in the music world. The first sequence programs like Cubase (on Atari computers) created new possibilities. You could make the track at home and then mix it with professional equipment in a bigger studio with the same sequence program like Cubase. Just like samplers the computer based software became available for many musicians.

The Italian producers and studio's created their own Euro sound. Roberto Zanetti was one of the first and founded already in 1989 a label called DWA Dance World Attack and created some Italo House stuff. The cooperation with an English rapper, Ian Campbell, was a huge success under the name Ice MC. The first worldwide breakthrough however came with the project Double You. The KC and the Sunshine Band cover of "Please don't go" was a big worldwide success. The vocals for the Double You project where from a Brazilian guy called William Naraine who was already living and working in Italy as a vocalist. He did under his own name a record "It's the summertime" released at the Merak Music label in 1988. But since he got the X-factor looks, Roberto decided that he not only could be the vocalist but also the image and performer on stage. The Double You project delivered large sales numbers with several albums and (twelve inch) singles.

Not so mainstream but also producing good Italo Dance tracks in 1992/1993 was the DFC (Dance Floor Corporation) label which is a sublabel of Expanded Music from Bologna. The label started with some the Italo House sound tracks, but changed to a more experimental style of Italo Dance. The sound was not always that beautiful Italian melody but more hardcore or hardstyle. At that time the "gabber sound" from Holland was very popular. Succesful tracks from the DFC label were the Ramirez tracks like "el Galinero", "Bomba", "Terapia" or "Orgasmico" and Afrika Bambaata with "Feeling lrie"and "Pupunanny". In the same style two former members of the group Gaznevada, Stefano Mazzavilani and Ciro Pagano, formed the new duo Datura. They launched their record label Trance Records and made dance music with a nice catchy gimmick with sometimes Spanish vocals and the help of jazz vocalist Billy Ray Martin.

Another early bird label with melodic tracks in 1992/1993 was the Propio Records label of Stefano Secchi who worked together with Massimo Gabutti (ex team member of the group Phaex) and others like Emanuele Cozzi and Maurizio Rossi (aka CO.RO). The first tracks on Propio Records can be described as a crossover between Italo House and Euro dance.

Discomagic gained success with the Italian Style Productions label, a nice summer hit in 1993 was Aladino with "Make it right now". X-Energy Records also "switched" to a more dance style, we can see a "newbie" like Davide Riva form a team with "oldie" Larry Pignagnoli in the project J.K. and the Micioni brothers did the Joy Salinas productions (like "Bip bip") and others.

In 1993 we also see the birth of the new Claudio Cecchetto project called 883. Their first album was popdance and sung in the Italian language but the remixes of the album were done by Italian DJ's like Molella who created very danceabie versions with lots of melody. In the 80s the Italians never created such danceabie music in the Italian language but now a new phenomena was born and here to stay, so the Italian domestic market became also important again for Italian producers and musicians.

In Japan the Eurobeat was very hot, A.Beat-C Records did a complete album of TMN songs (Tetsuya Komuro, Norie Kanzawa), a very popular Japanese popgroup. And many songs composed by the A.Beat-C people were covered in the Japanese language and sold millions. A good example of artists that covered A.Beat-C songs are Namie Amuro and boyband V6.

The most influential record labels for Italo dance in this period are: DJ Movement, X-Energy Records, DWA Records, Trance Records, DFC Records, Propio Records and Italian Style Productions.

And for the Euro Beat style the most influential for this period are Time Records and A.Beat-C Records.